about-us.hero.png

about.books.image.en

What we do

At Librio, we combine art and technology to create incredible personalized children's products which make your little ones beam with delight and make you feel like the best gift-giver the world has ever seen. 

Everything we make is built to last and printed on beautiful 100% recycled paper so that the products themselves will last as long as the memories they create. 

librio-seven.mtab.image.en

How we do it

As parents and uncles ourselves, we aim to do business in a way that makes our children, our customers and we ourselves proud. 

Through our More than a Book program, we donate 1% of our revenue (not profits) to causes improving the future of millions of children and the planet they will grow up on. 

We’re also committed to manufacturing our products as sustainably as possible, printing locally using only 100% recycled paper and packaging materials.

about.mini.books.desktop.en.webp

We love our work. We love our products. We love being committed to improving the world and we love that you are reading this and thinking about becoming our customer. 

If you’re ready:

Meet the team

Adriana Alvarez
Adriana Alvarez
Customer Relationship Manager
Career in 10 (ish) words:
Theatre College, Christmas Elf , life-size owl, bike courier, film production, assistant director, bachelor of theater education
 
Weirdest job:
Going around shopping malls at Christmas in an owl costume
 
What I do best:
Playing, exploring, reading, and I'm very good at petting my cats
 
What I do worst:
Getting the laundry out of the washing machine on time
 
Grew up:
Not yet - but I grow every day :)
 
Favorite book as a child:
The Brothers Lionheart by Astrid Lindgren and The Graveyard Book by Neil Gaiman
 
Aspiration as a child:
To be Astrid Lindgren or something where I can play every day
Anja Knab
Anja Knab
Content Manager
Career in 10 words:
Bachelor of Arts in Primary Education, Primary School Teacher, Author
 
Weirdest job:
Removing staples from stacks of paper and scanning them
 
What I do best:
Add new countries to my bucket list
 
What I do worst:
Paddle upstream in a kayak
 
Grew up:
In Zürich
 
Favorite book as a child:
Ronja, the Robber's Daughter by Astrid Lindgren
 
Aspiration as a child:
Journalist
Ed Russell
Ed Russell
CEO
Career in 10 words:
Odd jobs, Teacher, Marketing Director, Co-founder some adtech companies, Librio
 
Weirdest job:
Antique removal man in a bright orange van
 
What I do best:
Librio
 
What I do worst:
Pottery
 
Grew up:
London city and Austrian mountains
 
Favorite book as a child:
The Enormous Crocodile, Roald Dahl
 
Aspiration as a child:
England rugby captain
Friederike Brusch
Friederike Brusch
Head of Social Performance Marketing
Career in 10 words:
Social Media Performance Marketing, several years\' agency experience, international corporations intern
 
Weirdest job:
Driving cattle and shearing sheep in Australia
 
What I do best:
Cultivating plants and living from a backpack
 
What I do worst:
Patience
 
Grew up:
Countryside near the North Sea
 
Favorite book as a child:
All Pettersson und Findus books by Sven Nordqvist
 
Aspiration as a child:
Theatre actress
Kerry O'Callaghan
Kerry O'Callaghan
Multimedia Designer & Illustrator
Career in 10 words:
Coffee maker, Gelato scooper, Gallery assistant, Recruiter, Artworker, Designer & Illustrator
 
Weirdest job:
Working in a sweet shop, hand picking kid’s sweet choices, often one sweet from each jar
 
What I do best:
Headstands and illustrations - never at the same time
 
What I do worst:
Never ask me to help with your maths homework
 
Grew up:
The south coast of Ireland
 
Favorite book as a child:
This Troll That Troll. Mick Inkpen
 
Aspirations as a child:
To be an artist
Leticia Perrenoud
Leticia Perrenoud
Brand Designer
Career in 10 words:
Making images (in lots of ways)
 
Weirdest job:
Advertising for a swiss cheese
 
What I do best:
Improvize
 
What I do worst:
I tried snowboarding. Once
 
Grew up:
French-speaking part of Switzerland
 
Favorite book as a child:
My Donkey Benjamin, Lennart Osbeck & Hans Limmer
 
Aspirations as a child:
Classical music conductor
Mark Yasuda
Mark Yasuda
Frontend Tech
Career in 10 words:
Programming x 10
 
Weirdest job:
Not programming
 
What I do best:
Rocket science
 
What I do worst:
Brain surgery
 
Grew up:
Inquisitively
 
Favorite book as a child:
Revolting Rhymes, Roald Dahl
 
Aspirations as a child:
Footballer, Astronaut, Programmer, Stegosaurus
Michelle Wendel
Michelle Wendel
Office Manager
Career in 10 words:
Admin, catering, editor, fashion, fashion, fashion, fashion, fashion, fashion, Librio
 
Weirdest job:
Making rainbows
 
What I do best:
Keeping calm
 
What I do worst:
Bowling
 
Grew up:
London
 
Favorite book as a child:
Matilda, Roald Dahl
 
Aspirations as a child:
To be a princess
Nicholas Elliott
Nicholas Elliott
Art Director
Career in 10 words:
Sales assistant, Artist, UK Creative Director, Founded a letterpress & design studio and 2 greeting card companies, Librio
 
Weirdest job:
Lights guy in the Royal Arms night club
 
What I do best:
Make things look nice
 
What I do worst:
Football
 
Grew up:
Not yet
 
Favorite book as a child:
Winnie the Pooh, A. A. Milne
 
Aspiration as a child:
I wanted to draw stuff
Nina Huber
Nina Huber
Customer Relationship Manager
Career in 10 words:
Internship Management Consulting, Emergency Call Center, Medical Studies, Group Fitness Instructor, Gastronomy, Studied Iberoromanistics, Librio
 
Weirdest job:
Shredding files for days with the shredder
 
What I do best:
Taking care of plants
 
What I do worst:
Sudoko
 
Grew up:
In the Zurich lowlands
 
Favorite book as a child:
The Little Witch celebrates Christmas by Lieve Baeten
 
Aspirations as a child:
Teacher
Oliver Finsterbusch Fernández-Shaw
Oliver Finsterbusch Fernández-Shaw
Product Creation
Career in 10 words:
Founded two programming companies, Modern Art Museum, Peñín Wine Guide
 
Weirdest job:
Door hinge painter
 
What I do best:
Be a Knowmad
 
What I do worst:
Wakeboarding
 
Grew up:
Asunción, Miami, Bad Säckingen, Madrid, Lugano
 
Favorite book as a child:
Barbapapa, Annette Tison and Talus Taylor
 
Aspiration as a child:
B. A. Baracus (Mr. T) from The A-Team
Olivia Russell
Olivia Russell
Accounting / HR Chief
Career in 10 words:
Travel Agent in Zurich and LA, Compliance, Succession Management, Librio
 
Weirdest job:
Sold ads for Roatan’s first official phone book
 
What I do best:
Be a mom
 
What I do worst:
Being patient with myself
 
Grew up:
Switzerland, Florida, Honduras
 
Favorite book as a child:
Best Word Book Ever, Richard Scarry
 
Aspiration as a child:
Taekwondo champion
Patricia Brüniger
Patricia Brüniger
Customer Relations and Project Manager
Career in 10 words:
Marketing heated soles, Preparing hotdogs, Psychological assistant, Company health management
 
Weirdest job:
Wrapping tops of fir trees in wool
 
What I do best:
Laugh
 
What I do worst:
Eat spaghetti
 
Grew up:
On a lot of spinach
 
Favorite book as a child:
Guess How Much I Love You. Sam McBratney und Anita Jeram
 
Aspiration as a child:
Veterinary surgeon and animal shelter manager
Rajan Schwager
Rajan Schwager
People & Culture
Career in 10 words:
HR allrounder (Consulting, Corporate, Agency), Recruiter, HR Project Manager, Coach, L&D Talent Discoverer - Working Mum with super-laughing skills!
 
Weirdest job:
Handball shoe tester for a sports brand
 
What I do best:
Track talents in CVs like an HR detective
 
What I do worst:
Work with a sewing machine
 
Grew up:
In Zürich City
 
Favorite book as a child:
Pitschi - Hans Fischer
 
Aspiration as a child:
To be a secret agent solving problems with hula hoops and yogurt lids, HR is close, isn’t it?
Sora Hasler
Sora Hasler
Customer Relationship Manager
Career in 10 words:
Selling cupcakes, Lawyer's assistant / Legal assistant, intern at SIKJM, Librio
 
Weirdest job:
Scanning documents and printing the scans again
 
What I do best:
Untangling a tangled necklace
 
What I do worst:
Maths
 
Grew up:
Zurich
 
Favorite book as a child:
The witch, Licorice - Eveline Hasler
 
Aspirations as a child:
Archaeologist, Marine biologist
Stefanie O'Brien
Stefanie O'Brien
Customer Relationship Manager and Business Development
Career in 10 words:
Singer, Salon Manager, Teacher, Estate Agent, Office manager, Actress/runner, Librio
 
Weirdest job:
Cleaning apartments for a friend of mine who runs a property development company
 
What I do best:
Sing and laugh
 
What I do worst:
Maths… DEFINITELY Maths
 
Grew up:
London city and Austrian Mountains
 
Favorite book as a child:
Jamaica Inn - Daphne du Maurier and various ghost stories
 
Aspiration as a child:
To be a performer or a singing chef (like Delia Smith, but singing!)
Tim Hess
Tim Hess
CMO
Career in 10 words:
M.A. HSG & CEMS, Vivi Kola, Google, MoneyPark, Domain Adtech & Online Marketing Consultant
 
Weirdest job:
Ice cream refiller on stand-by
 
What I do best:
Salmon pasta
 
What I do worst:
Waiting
 
Grew up:
Beautiful Zurich
 
Favorite book as a child:
Two Monsters, David McKee
 
Aspiration as a child:
Sports journalist
  • Adriana Alvarez
    Adriana Alvarez
    Customer Relationship Manager
    Career in 10 (ish) words:
    Theatre College, Christmas Elf , life-size owl, bike courier, film production, assistant director, bachelor of theater education
     
    Weirdest job:
    Going around shopping malls at Christmas in an owl costume
     
    What I do best:
    Playing, exploring, reading, and I'm very good at petting my cats
     
    What I do worst:
    Getting the laundry out of the washing machine on time
     
    Grew up:
    Not yet - but I grow every day :)
     
    Favorite book as a child:
    The Brothers Lionheart by Astrid Lindgren and The Graveyard Book by Neil Gaiman
     
    Aspiration as a child:
    To be Astrid Lindgren or something where I can play every day
  • Anja Knab
    Anja Knab
    Content Manager
    Career in 10 words:
    Bachelor of Arts in Primary Education, Primary School Teacher, Author
     
    Weirdest job:
    Removing staples from stacks of paper and scanning them
     
    What I do best:
    Add new countries to my bucket list
     
    What I do worst:
    Paddle upstream in a kayak
     
    Grew up:
    In Zürich
     
    Favorite book as a child:
    Ronja, the Robber's Daughter by Astrid Lindgren
     
    Aspiration as a child:
    Journalist
  • Ed Russell
    Ed Russell
    CEO
    Career in 10 words:
    Odd jobs, Teacher, Marketing Director, Co-founder some adtech companies, Librio
     
    Weirdest job:
    Antique removal man in a bright orange van
     
    What I do best:
    Librio
     
    What I do worst:
    Pottery
     
    Grew up:
    London city and Austrian mountains
     
    Favorite book as a child:
    The Enormous Crocodile, Roald Dahl
     
    Aspiration as a child:
    England rugby captain
  • Friederike Brusch
    Friederike Brusch
    Head of Social Performance Marketing
    Career in 10 words:
    Social Media Performance Marketing, several years\' agency experience, international corporations intern
     
    Weirdest job:
    Driving cattle and shearing sheep in Australia
     
    What I do best:
    Cultivating plants and living from a backpack
     
    What I do worst:
    Patience
     
    Grew up:
    Countryside near the North Sea
     
    Favorite book as a child:
    All Pettersson und Findus books by Sven Nordqvist
     
    Aspiration as a child:
    Theatre actress
  • Kerry O'Callaghan
    Kerry O'Callaghan
    Multimedia Designer & Illustrator
    Career in 10 words:
    Coffee maker, Gelato scooper, Gallery assistant, Recruiter, Artworker, Designer & Illustrator
     
    Weirdest job:
    Working in a sweet shop, hand picking kid’s sweet choices, often one sweet from each jar
     
    What I do best:
    Headstands and illustrations - never at the same time
     
    What I do worst:
    Never ask me to help with your maths homework
     
    Grew up:
    The south coast of Ireland
     
    Favorite book as a child:
    This Troll That Troll. Mick Inkpen
     
    Aspirations as a child:
    To be an artist
  • Leticia Perrenoud
    Leticia Perrenoud
    Brand Designer
    Career in 10 words:
    Making images (in lots of ways)
     
    Weirdest job:
    Advertising for a swiss cheese
     
    What I do best:
    Improvize
     
    What I do worst:
    I tried snowboarding. Once
     
    Grew up:
    French-speaking part of Switzerland
     
    Favorite book as a child:
    My Donkey Benjamin, Lennart Osbeck & Hans Limmer
     
    Aspirations as a child:
    Classical music conductor
  • Mark Yasuda
    Mark Yasuda
    Frontend Tech
    Career in 10 words:
    Programming x 10
     
    Weirdest job:
    Not programming
     
    What I do best:
    Rocket science
     
    What I do worst:
    Brain surgery
     
    Grew up:
    Inquisitively
     
    Favorite book as a child:
    Revolting Rhymes, Roald Dahl
     
    Aspirations as a child:
    Footballer, Astronaut, Programmer, Stegosaurus
  • Michelle Wendel
    Michelle Wendel
    Office Manager
    Career in 10 words:
    Admin, catering, editor, fashion, fashion, fashion, fashion, fashion, fashion, Librio
     
    Weirdest job:
    Making rainbows
     
    What I do best:
    Keeping calm
     
    What I do worst:
    Bowling
     
    Grew up:
    London
     
    Favorite book as a child:
    Matilda, Roald Dahl
     
    Aspirations as a child:
    To be a princess
  • Nicholas Elliott
    Nicholas Elliott
    Art Director
    Career in 10 words:
    Sales assistant, Artist, UK Creative Director, Founded a letterpress & design studio and 2 greeting card companies, Librio
     
    Weirdest job:
    Lights guy in the Royal Arms night club
     
    What I do best:
    Make things look nice
     
    What I do worst:
    Football
     
    Grew up:
    Not yet
     
    Favorite book as a child:
    Winnie the Pooh, A. A. Milne
     
    Aspiration as a child:
    I wanted to draw stuff
  • Nina Huber
    Nina Huber
    Customer Relationship Manager
    Career in 10 words:
    Internship Management Consulting, Emergency Call Center, Medical Studies, Group Fitness Instructor, Gastronomy, Studied Iberoromanistics, Librio
     
    Weirdest job:
    Shredding files for days with the shredder
     
    What I do best:
    Taking care of plants
     
    What I do worst:
    Sudoko
     
    Grew up:
    In the Zurich lowlands
     
    Favorite book as a child:
    The Little Witch celebrates Christmas by Lieve Baeten
     
    Aspirations as a child:
    Teacher
  • Oliver Finsterbusch Fernández-Shaw
    Oliver Finsterbusch Fernández-Shaw
    Product Creation
    Career in 10 words:
    Founded two programming companies, Modern Art Museum, Peñín Wine Guide
     
    Weirdest job:
    Door hinge painter
     
    What I do best:
    Be a Knowmad
     
    What I do worst:
    Wakeboarding
     
    Grew up:
    Asunción, Miami, Bad Säckingen, Madrid, Lugano
     
    Favorite book as a child:
    Barbapapa, Annette Tison and Talus Taylor
     
    Aspiration as a child:
    B. A. Baracus (Mr. T) from The A-Team
  • Olivia Russell
    Olivia Russell
    Accounting / HR Chief
    Career in 10 words:
    Travel Agent in Zurich and LA, Compliance, Succession Management, Librio
     
    Weirdest job:
    Sold ads for Roatan’s first official phone book
     
    What I do best:
    Be a mom
     
    What I do worst:
    Being patient with myself
     
    Grew up:
    Switzerland, Florida, Honduras
     
    Favorite book as a child:
    Best Word Book Ever, Richard Scarry
     
    Aspiration as a child:
    Taekwondo champion
  • Patricia Brüniger
    Patricia Brüniger
    Customer Relations and Project Manager
    Career in 10 words:
    Marketing heated soles, Preparing hotdogs, Psychological assistant, Company health management
     
    Weirdest job:
    Wrapping tops of fir trees in wool
     
    What I do best:
    Laugh
     
    What I do worst:
    Eat spaghetti
     
    Grew up:
    On a lot of spinach
     
    Favorite book as a child:
    Guess How Much I Love You. Sam McBratney und Anita Jeram
     
    Aspiration as a child:
    Veterinary surgeon and animal shelter manager
  • Rajan Schwager
    Rajan Schwager
    People & Culture
    Career in 10 words:
    HR allrounder (Consulting, Corporate, Agency), Recruiter, HR Project Manager, Coach, L&D Talent Discoverer - Working Mum with super-laughing skills!
     
    Weirdest job:
    Handball shoe tester for a sports brand
     
    What I do best:
    Track talents in CVs like an HR detective
     
    What I do worst:
    Work with a sewing machine
     
    Grew up:
    In Zürich City
     
    Favorite book as a child:
    Pitschi - Hans Fischer
     
    Aspiration as a child:
    To be a secret agent solving problems with hula hoops and yogurt lids, HR is close, isn’t it?
  • Sora Hasler
    Sora Hasler
    Customer Relationship Manager
    Career in 10 words:
    Selling cupcakes, Lawyer's assistant / Legal assistant, intern at SIKJM, Librio
     
    Weirdest job:
    Scanning documents and printing the scans again
     
    What I do best:
    Untangling a tangled necklace
     
    What I do worst:
    Maths
     
    Grew up:
    Zurich
     
    Favorite book as a child:
    The witch, Licorice - Eveline Hasler
     
    Aspirations as a child:
    Archaeologist, Marine biologist
  • Stefanie O'Brien
    Stefanie O'Brien
    Customer Relationship Manager and Business Development
    Career in 10 words:
    Singer, Salon Manager, Teacher, Estate Agent, Office manager, Actress/runner, Librio
     
    Weirdest job:
    Cleaning apartments for a friend of mine who runs a property development company
     
    What I do best:
    Sing and laugh
     
    What I do worst:
    Maths… DEFINITELY Maths
     
    Grew up:
    London city and Austrian Mountains
     
    Favorite book as a child:
    Jamaica Inn - Daphne du Maurier and various ghost stories
     
    Aspiration as a child:
    To be a performer or a singing chef (like Delia Smith, but singing!)
  • Tim Hess
    Tim Hess
    CMO
    Career in 10 words:
    M.A. HSG & CEMS, Vivi Kola, Google, MoneyPark, Domain Adtech & Online Marketing Consultant
     
    Weirdest job:
    Ice cream refiller on stand-by
     
    What I do best:
    Salmon pasta
     
    What I do worst:
    Waiting
     
    Grew up:
    Beautiful Zurich
     
    Favorite book as a child:
    Two Monsters, David McKee
     
    Aspiration as a child:
    Sports journalist

Our origins

It all started when a father wanted to give his daughter an incredible gift for her birthday. 

A one-of-a-kind book, written and illustrated just for her.

That night in bed, the father couldn’t stop thinking about the project. 

“If I can feel like the Best Dad In The World by creating this book, why not give others the same superpower of creating something so incredibly special for their little loved one?”

That night, the father didn’t sleep much.

After many more sleepless nights, he found the courage to pack in his day job as Ad Tech Entrepreneur and set out to find a team to realise his crazy dream. 

A couple of months and several bemused conversations later, the team was set. Ed, Mark, Nick, Oli and Tim were on a mission to create wonderful personalized children's books and try to make the world a better place while they were at it. 

We launched Librio in November 2017 and have since created more than 500,000 books for children in over 108 countries, donating the same number of books and planting the same number of trees along the way. 

As we bring out more Librio books, our goal is to create a library of children’s books which our little ones will remember for the rest of their lives.

From our blog