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Librio

About Librio

What we do

At Librio, we combine art and technology to create incredible personalised children's products which make your little ones beam with delight and make you feel like the best gift-giver the world has ever seen. 

Everything we make is built to last and printed on beautiful 100% recycled paper so that the products themselves will last as long as the memories they create. 

How we do it

As parents and auncles ourselves, we aim to do business in a way that makes our children, our customers and ourselves proud. 

As a result, we unusually support both a social and an environmental cause with our More Than A Book program. 

Every time we sell a Librio book, we donate one through our partner Room To Read, so that the book you buy makes two children in the world happier. 

We also plant a tree through our partner Trees For The Future for every product we create. 
We love our work. We love our products. We love being committed to improving the world and we love that you are reading this and thinking about becoming our customer. 

If you’re ready:
Create a Librio book

Meet the team

  • Anja Knab
    Customer Relationship Manager
    Career in 10 words:
    Bachelor of Arts in Primary Education, Primary School Teacher, Author
    Weirdest job:
    Removing staples from stacks of paper and scanning them
    What I do best:
    Add new countries to my bucket list
    What I do worst:
    Paddle upstream in a kayak
    Grew up:
    In Zürich
    Favourite book as a child:
    Ronja, the Robber's Daughter by Astrid Lindgren
    Aspiration as a child:
    Journalist
  • Ed Russell
    A-B-CEO
    Career in 10 words:
    Odd jobs, Teacher, Marketing Director, Co-founder four adtech companies, Librio
    Weirdest job:
    Antique removal man in a bright orange van
    What I do best:
    Librio
    What I do worst:
    Pottery
    Grew up:
    London city and Austrian mountains
    Favourite book as a child:
    The Enormous Crocodile, Roald Dahl
    Aspiration as a child:
    England rugby captain
  • Friederike Brusch
    Head of Social Performance Marketing
    Career in 10 words:
    Social Media Performance Marketing, several years' agency experience, international corporations intern
    Weirdest job:
    Driving cattle and shearing sheep in Australia
    What I do best:
    Cultivating plants and living from a backpack
    What I do worst:
    Patience
    Grew up:
    Countryside near the North Sea
    Favourite book as a child:
    All Pettersson und Findus books by Sven Nordqvist
    Aspiration as a child:
    Theatre actress
  • Kerry O'Callaghan
    Freelance Product Designer
    Career in 10 words:
    Coffee maker, Gelato scooper, Gallery assistant, Recruiter, Artworker, Designer & Illustrator
    Weirdest job:
    Working in a sweet shop, hand picking kid’s sweet choices, often one sweet from each jar
    What I do best:
    Headstands and illustrations - never at the same time
    What I do worst:
    Never ask me to help with your maths homework
    Grew up:
    The south coast of Ireland
    Favourite book as a child:
    This Troll That Troll. Mick Inkpen
    Aspirations as a child:
    To be an artist
  • Leticia Perrenoud
    Brand Designer
    Career in 10 words:
    Making images (in lots of ways)
    Weirdest job:
    Advertising for a swiss cheese
    What I do best:
    Improvise
    What I do worst:
    I tried snowboarding. Once
    Grew up:
    French-speaking part of Switzerland
    Favourite book as a child:
    My Donkey Benjamin, Lennart Osbeck & Hans Limmer
    Aspirations as a child:
    Classical music conductor
  • Mark Yasuda
    Frontend Tech
    Career in 10 words:
    Programming x 10
    Weirdest job:
    Not programming
    What I do best:
    Rocket science
    What I do worst:
    Brain surgery
    Grew up:
    Inquisitively
    Favourite book as a child:
    Revolting Rhymes, Roald Dahl
    Aspirations as a child:
    Footballer, Astronaut, Programmer, Stegosaurus
  • Nicholas Elliott
    Art Director
    Career in 10 words:
    Sales assistant, Artist, UK Creative Director, Founded a letterpress & design studio and 2 greeting card companies, Librio
    Weirdest job:
    Lights guy in the Royal Arms night club
    What I do best:
    Make things look nice
    What I do worst:
    Football
    Grew up:
    Not yet
    Favourite book as a child:
    Winnie the Pooh, A. A. Milne
    Aspiration as a child:
    I wanted to draw stuff
  • Oliver Finsterbusch Fernández-Shaw
    Product Creation
    Career in 10 words:
    Founded two programming companies, Modern Art Museum, Peñín Wine Guide
    Weirdest job:
    Door hinge painter
    What I do best:
    Be a Knowmad
    What I do worst:
    Wakeboarding
    Grew up:
    Asunción, Miami, Bad Säckingen, Madrid, Lugano
    Favourite book as a child:
    Barbapapa, Annette Tison and Talus Taylor
    Aspiration as a child:
    B. A. Baracus (Mr. T) from The A-Team
  • Olivia Russell
    Accounting / HR Chief
    Career in 10 words:
    Travel Agent in Zurich and LA, Compliance, Succession Management, Librio
    Weirdest job:
    Sold ads for Roatan’s first official phone book
    What I do best:
    Be a mom
    What I do worst:
    Being patient with myself
    Grew up:
    Switzerland, Florida, Honduras
    Favourite book as a child:
    Best Word Book Ever, Richard Scarry
    Aspiration as a child:
    Taekwondo champion
  • Patricia Brüniger
    Customer Relationship Manager
    Career in 10 words:
    Marketing heated soles, Preparing hotdogs, Psychological assistant, Company health management
    Weirdest job:
    Wrapping tops of fir trees in wool
    What I do best:
    Laugh
    What I do worst:
    Eat spaghetti
    Grew up:
    On a lot of spinach
    Favourite book as a child:
    Guess How Much I Love You. Sam McBratney und Anita Jeram
    Aspiration as a child:
    Veterinary surgeon and animal shelter manager
  • Simone Wiss
    Project Manager
    Career in 10 words:
    Swiss railway travel agent and manager, BA Applied Psychology, Bartender
    Weirdest job:
    Selling chestnuts
    What I do best:
    Enjoy life
    What I do worst:
    Routine
    Grew up:
    With a lot of friends
    Favourite book as a child:
    Die Sara, die zum Circus will. Gudrun Mebs
    Aspiration as a child:
    Adventuress
  • Tim Hess
    A-B-CMO
    Career in 10 words:
    M.A. HSG & CEMS, Vivi Kola, Google, MoneyPark, Domain Adtech & Online Marketing Consultant
    Weirdest job:
    Ice cream refiller on stand-by
    What I do best:
    Salmon pasta
    What I do worst:
    Waiting
    Grew up:
    Beautiful Zurich
    Favourite book as a child:
    Two Monsters, David McKee
    Aspiration as a child:
    Sports journalist

Our origins

It all started when a father wanted to give his daughter an incredible gift for her birthday. 

A one-of-a-kind book, written and illustrated just for her.

That night in bed, the father couldn’t stop thinking about the project. 

“If I can feel like the Best Dad In The World by creating this book, why not give others the same superpower of creating something so incredibly special for their little loved one?”

That night, the father didn’t sleep much.

After many more sleepless nights, he found the courage to pack in his day job as Ad Tech Entrepreneur and set out to find a team to realise his crazy dream. 

A couple of months and several bemused conversations later, the team was set. Ed, Mark, Nick, Oli and Tim were on a mission to create wonderful personalised children's books and try to make the world a better place while they were at it. 

We launched Librio in November 2017 and have since created tens of thousands of books for children in over 70 countries, donating the same number of books and planting the same number of trees along the way. 

As we bring out more Librio books, our goal is to create a library of children’s books which our little ones will remember for the rest of their lives. 
Create a Librio book