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About Librio

Librio started in bed
as a dream of our CEO, Ed,
to make picture books
based on how your child looks;
beautiful, high tech, much read.

Person’lised books? They are ten a penny.
But really good ones? Not very many.
So he strove to create
unique books that were great;
not just great, but better than any.

10 years in startups taught him so much
‘bout building products, markets and such.
To deliver his dream
he needed a team
and an office the size of a hutch

And so, he haggled and dealed
to persuade the best in their field
to join him and build
a product that thrilled.
That product can now be revealed.

After toiling through nights and through days,
we’ve reached the most critical phase.
Librio’s ready to go.
Librio’s ready to show
books to delight and amaze.

If your child looks at books on their shelves,
they see stories of dragons and elves.
Imagine the joy
of your girl, of your boy
if the hero is their little selves.

Imagine the joy
of your girl, of your boy
if the hero is their little selves.

Luton Airport, 1st October 2017

Meet the team

  • Ed Russell
    A-B-CEO
    Career in 10 words:
    Odd jobs, Teacher, Marketing Director, Co-founder four adtech companies, Librio
    Weirdest job:
    Antique removal man in a bright orange van
    What I do best:
    Librio
    What I do worst:
    Pottery
    Grew up:
    London city and Austrian mountains
    Favourite book as a child:
    The Enormous Crocodile, Roald Dahl
    Aspiration as a child:
    England rugby captain
  • Isabel Fernández-Shaw
    Business development
    Career in 10 words:
    A bit of this and that, apart from founding two companies
    Weirdest job:
    English interpreter in a business cruise
    What I do best:
    Raise children
    What I do worst:
    Climb mountains
    Grew up:
    Not much (1.50 cm) and... around the world
    Favourite book as a child:
    The adventures of Isabel, Ogden Nash
    Aspiration as a child:
    To be an astronaut
  • Lea Hofer
    Chief animal wrangler
    Career in 10 words:
    Feeding cats, lots of babysitting and tutoring, creating flyers/posters
    Weirdest job:
    Restocking closets at the hospital
    What I do best:
    Bad puns
    What I do worst:
    Cutting lemons
    Grew up:
    With a dog
    Favourite book as a child:
    Guess how much I love you, Sam MacBratney
    Aspiration as a child:
    Artist, Nursery Teacher, Architect
  • Madeleine Sheen
    Author
    Career in 10 words:
    Shuffling papers, retail, promoting, selling cruises, advertising, marketing theatre, educator = story teller!
    Weirdest job:
    Stuffing hay into bags for a back street pet shop.
    What I do best:
    Chat! Love, love to chat! Tell a story! And meet new people!!
    What I do worst:
    Catching! I can not catch a ball for toffee!
    Favourite book as a child:
    Roald Dahl George's Marvellous Medicine.
    Aspiration as a child:
    To travel the world! Go into marketing or teaching ... didn't do too bad!
  • Mark Yasuda
    Bananaman
    Career in 10 words:
    Programming x 10
    Weirdest job:
    Not programming
    What I do best:
    Rocket science
    What I do worst:
    Brain surgery
    Grew up:
    Inquisitively
    Favourite book as a child:
    Revolting Rhymes, Roald Dahl
    Aspirations as a child:
    Footballer, Astronaut, Programmer, Stegosaurus
  • Nicholas Elliott
    Art Director
    Career in 10 words:
    Sales assistant, Artist, UK Creative Director, Founded a letterpress & design studio and 2 greeting card companies, Librio
    Weirdest job:
    Lights guy in the Royal Arms night club
    What I do best:
    Make things look nice
    What I do worst:
    Football
    Grew up:
    Not yet
    Favourite book as a child:
    Winnie the Pooh, A. A. Milne
    Aspiration as a child:
    I wanted to draw stuff
  • Oliver Finsterbusch Fernández-Shaw
    Frog Prince
    Career in 10 words:
    Founded two programming companies, Modern Art Museum, Peñín Wine Guide
    Weirdest job:
    Door hinge painter
    What I do best:
    Be a Knowmad
    What I do worst:
    Wakeboarding
    Grew up:
    Asunción, Miami, Bad Säckingen, Madrid, Lugano
    Favourite book as a child:
    Barbapapa, Annette Tison and Talus Taylor
    Aspiration as a child:
    B. A. Baracus (Mr. T) from The A-Team
  • Olivia Russell
    Accounting / HR Chief
    Career in 10 words:
    Travel Agent in Zurich and LA, Compliance, Succession Management, Librio
    Weirdest job:
    Sold ads for Roatan’s first official phone book
    What I do best:
    Be a mom
    What I do worst:
    Being patient with myself
    Grew up:
    Switzerland, Florida, Honduras
    Favourite book as a child:
    Best Word Book Ever, Richard Scarry
    Aspiration as a child:
    Taekwondo champion
  • Paulo Rodrigues
    Business development
    Career in 10 words:
    Startups, entrepreneurship, business development, consulting, international development among other stuff
    Weirdest job:
    Bike deliveries
    What I do best:
    Eating (need to try Tim’s salmon pasta)
    What I do worst:
    Arts
    Grew up:
    By the sea
    Favourite book as a child:
    Os três porquinhos (Three little pigs - came with a k7 tape)
    Aspiration as a child:
    Sporting CP football player
  • Tim Hess
    A-B-CMO
    Career in 10 words:
    M.A. HSG & CEMS, Vivi Kola, Google, MoneyPark, Domain Adtech & Online Marketing Consultant
    Weirdest job:
    Ice cream refiller on stand-by
    What I do best:
    Salmon pasta
    What I do worst:
    Waiting
    Grew up:
    Beautiful Zurich
    Favourite book as a child:
    Two Monsters, David McKee
    Aspiration as a child:
    Sports journalist